Tractafric Equipment becomes Massey Ferguson dealer in Central Africa

Tractafric Equipment signs a distribution partnership with Massey Ferguson, world leader in agricultural machinery, in eight Central African countries.

Tractafric Equipment thus becomes the official and exclusive distributor of the Massey Ferguson range in Cameroon, Central Africa, Gabon, Equatorial Guinea, Congo, DRC, Rwanda and Burundi.

The Massey Ferguson range, including agricultural tractors from 46 to 370 HP as well as combine harvesters, is very suitable for African markets with robust, reliable, premium machines but with very little electronics, and a competitive price positioning.

This project will build on an initial successful experience in Congo, where Tractafric Equipment has historically distributed the Massey Ferguson range since 1999, with an average market share of 50% over the last ten years.