NEWSROOM Want to learn about what's happened at Optorg and its subsidiaries over the past few months? You can find all the latest information here.

Our lastest news

February 2024

A reward for our compliance

The group's commitment to upholding best practices in terms of compliance is rewarded with a first prize from Daimler Truck as part of a program called EliteClass.


Read more

Tractafric Motors, via its Moroccan subsidiary, ranked first among Daimler distributors in the MENA region. The training and internal communication aspects (Compliance guide, internal notes, displays, etc.) were particularly praised by the manufacturer.

It was during the annual conference of MENA distributors early February in Dubai that the prize was presented to the Tractafric Motors team. A recognition from a leading manufacturer which strengthens the group’s determination to aim for exemplary standards in terms of ethics and compliance!

January 2024

Tractafric Equipment finalizes the first dragline transfer from the USA to Morocco!

Tractafric Equipment has just finalized an unprecedented project: the transfer of a dragline from one continent to another! The 4,000-ton machine, equipped with a boom of nearly 100 meters, was moved from the United States to Morocco.


Read more

This particularly complex project required 25 months of work, with more than 200 people mobilized at the peak of the project. The operation included the dismantling of the dragline, all the more complex as the machine was located in a mountainous area, then its transport, with a very complicated route from the dismantling area to the nearest ports, and finally the reassembly, upgrading and commissioning of the machine on its new operating site. Now in operation, the dragline continues to be monitored by Tractafric Equipment throughout the warranty period.
With this project, Tractafric Equipment is significantly strengthening its expertise in draglines, expertise that the group now intends to put at the service of an international clientele as part of a new dedicated offer.

July 2022

Equipment: safety at the heart of a major awareness campaign

Safety is not an option for Tractafric Equipment, which has launched a major information campaign in Morocco!


Read more

Its objective: to make machine operators aware of the importance of wearing personal protective equipment (PPE) to prevent any risk of accident on a construction site.

Tractafric Equipment Morocco has chosen to go directly to its customers’ sites to present to machine operators and workers the dangers inherent in construction sites, the preventive measures to be adopted and the reactions to have in the event of an accident. The operation also includes the distribution of complete PPE kits: high-visibility vests, protective glasses, gloves and helmets.

The Tractafric teams have already carried out the operation on seven sites, where nearly 250 people have been sensitized. A dozen other visits to customer sites are already scheduled for late August-early September.

May 2022

Tractafric Motors inaugurates in Cameroon a new partnership with Wolf Oil

Tractafric Motors is now a partner of lubricants specialist Wolf Oil, and it is in Cameroon that the kick-off of this new partnership is given.


Read more

With this new offer, Tractafric Motors will meet the needs of a large clientele, especially fleet owners, companies in the public works sector and passenger transport specialists in particular.

March 2022

ISO 9001: Tractafric Equipment successfully audited

Tractafric Equipment Corporation has successfully passed the quality monitoring audit for the ISO 9001 V2015 standard.


Read more

The purpose of the audit was to assess the actions taken in the face of risks, compliance with requirements relating to products and services, communication with customers, operational control, performance evaluation and continuous improvement. As a result, all observations from last year have been lifted and no non-compliance has been raised.

A certification that provides the group’s stakeholders with the guarantee that its quality management system complies with their expectations and legal requirements.

Archives

A reward for our compliance

February 2024

Read more

The group's commitment to upholding best practices in terms of compliance is rewarded with a first prize from Daimler Truck as part of a program called EliteClass.

Tractafric Motors, via its Moroccan subsidiary, ranked first among Daimler distributors in the MENA region. The training and internal communication aspects (Compliance guide, internal notes, displays, etc.) were particularly praised by the manufacturer.

It was during the annual conference of MENA distributors early February in Dubai that the prize was presented to the Tractafric Motors team. A recognition from a leading manufacturer which strengthens the group’s determination to aim for exemplary standards in terms of ethics and compliance!

Read more

Tractafric Equipment finalizes the first dragline transfer from the USA to Morocco!

January 2024

Read more

Tractafric Equipment has just finalized an unprecedented project: the transfer of a dragline from one continent to another! The 4,000-ton machine, equipped with a boom of nearly 100 meters, was moved from the United States to Morocco.

This particularly complex project required 25 months of work, with more than 200 people mobilized at the peak of the project. The operation included the dismantling of the dragline, all the more complex as the machine was located in a mountainous area, then its transport, with a very complicated route from the dismantling area to the nearest ports, and finally the reassembly, upgrading and commissioning of the machine on its new operating site. Now in operation, the dragline continues to be monitored by Tractafric Equipment throughout the warranty period.
With this project, Tractafric Equipment is significantly strengthening its expertise in draglines, expertise that the group now intends to put at the service of an international clientele as part of a new dedicated offer.

Read more

Road safety: Tractafric is committed!

October 2023

Read more

Africa accounts for nearly 25% of deaths linked to road accidents, while the continent has barely 2% of the global automobile fleet: eloquent data which demonstrates the urgency of action to promote road safety. In this context, Tractafric Motors has chosen to launch a major campaign on the subject with a dozen visuals, carrying key messages on good practices to adopt on the road.

They will be relayed on social networks and in the group’s showrooms in Cameroon, Ivory Coast and Senegal.

A campaign to discover on the Tractafric Motors LinkedIn pages and to relay widely to help eradicate this scourge!

Read more

When Optorg moves, it’s under the sign of CSR!

June 2023

Read more

In mid-June, the headquarters teams moved into new offices. They are now brought together on the same plateau within a historic tower of La Défense, the Initial tower.

Built in 1966, renovated several times since, it is the work of the architect Jean Prouvé, renowned in particular for the facade of the CNIT in La Défense but also for his contribution to the universities of Niamey and Brazzaville.

A change of premises which is under the sign of CSR in more than one way. Thus, during the move, more than 10 tonnes of paper and 350 m3 of Common Industrial Waste were recycled and furniture donated to charitable associations. The tower itself is HQE certified. It benefits from the curtain wall technique, of which Jean Prouvé is one of the inventors, which promotes the thermal performance of the building, the use of latest generation LEDs and optimized management of water and waste. Finally, the move into the new premises was placed under the aegis of CSR with the implementation of selective sorting, an organization designed to reduce paper consumption and awareness of eco-friendly actions.

Read more

Climate: a workshop to better understand our responsibilities

June 2023

Read more

A major issue for the future of our planet, the climate was at the heart of a workshop organized at the end of May at the group's headquarters in Puteaux, for around fifteen volunteer employees.

The operation was organized in partnership with La Fresque du climat, an association specializing in raising awareness of climate issues. Designed in a participatory and fun format, this half-day workshop allowed participants to confront their preconceived ideas with reality to emerge better informed about the ins and outs of climate change and their responsibility to respond to it. The purpose of the discussion was also to reflect on areas for improvement at the group level.

A pilot session very popular with participants, intended to be duplicated if other employees volunteer.

Read more

Agricultural equipment: Tractafric Equipment completes its product offering with Nardi

April 2023

Read more

Tractafric Equipment signs with Nardi, a globally recognized agricultural equipment specialist, a distribution partnership in nine Central African countries: Cameroon, CAR, Gabon, Equatorial Guinea, Congo, DRC, Rwanda, Burundi and Chad.

This partnership is a continuation of the exclusive representation contract signed in January with Massey Ferguson, leader in agricultural machinery, in eight countries: Cameroon, Central African Republic, Gabon, Equatorial Guinea, Congo, DRC, Rwanda and Burundi.

Perfectly complementary to the Massey Ferguson tractor offering, of which it shares the premium positioning, the Nardi range of agricultural equipment will offer Tractafric Equipment customers targeted responses to multiple needs: soil preparation, sowing, maintenance and hoeing, treatment phytosanitary, fertilization and harvesting.

Read more

Tractafric Equipment becomes full liner on the African construction market

February 2023

Read more

Under the Tractafric Best Value brand, Tractafric Equipment offers a new offering in the crushing, concrete and asphalt segments.

Developed in partnership with the best manufacturers in their field (Terex MP and Powerscreen for crushing, Gmix, Carmix and Betonstar for concrete, Intrame for asphalt), the new range aims to offer construction and mining operators a complete and premium in the construction materials production sector.

Caterpillar distributor in Morocco and Central Africa, Tractafric Equipment intends with this new range to offer its traditional customers additional services with high added value, and to new customers equipment adapted to their needs.

Read more

Tractafric Equipment becomes Massey Ferguson dealer in Central Africa

January 2023

Read more

Tractafric Equipment signs a distribution partnership with Massey Ferguson, world leader in agricultural machinery, in eight Central African countries.

Tractafric Equipment thus becomes the official and exclusive distributor of the Massey Ferguson range in Cameroon, Central Africa, Gabon, Equatorial Guinea, Congo, DRC, Rwanda and Burundi.

The Massey Ferguson range, including agricultural tractors from 46 to 370 HP as well as combine harvesters, is very suitable for African markets with robust, reliable, premium machines but with very little electronics, and a competitive price positioning.

This project will build on an initial successful experience in Congo, where Tractafric Equipment has historically distributed the Massey Ferguson range since 1999, with an average market share of 50% over the last ten years.

Read more

Equipment: safety at the heart of a major awareness campaign

July 2022

Read more

Safety is not an option for Tractafric Equipment, which has launched a major information campaign in Morocco!

Its objective: to make machine operators aware of the importance of wearing personal protective equipment (PPE) to prevent any risk of accident on a construction site.

Tractafric Equipment Morocco has chosen to go directly to its customers’ sites to present to machine operators and workers the dangers inherent in construction sites, the preventive measures to be adopted and the reactions to have in the event of an accident. The operation also includes the distribution of complete PPE kits: high-visibility vests, protective glasses, gloves and helmets.

The Tractafric teams have already carried out the operation on seven sites, where nearly 250 people have been sensitized. A dozen other visits to customer sites are already scheduled for late August-early September.

Read more

Tractafric Motors inaugurates in Cameroon a new partnership with Wolf Oil

May 2022

Read more

Tractafric Motors is now a partner of lubricants specialist Wolf Oil, and it is in Cameroon that the kick-off of this new partnership is given.

With this new offer, Tractafric Motors will meet the needs of a large clientele, especially fleet owners, companies in the public works sector and passenger transport specialists in particular.

Read more

ISO 9001: Tractafric Equipment successfully audited

March 2022

Read more

Tractafric Equipment Corporation has successfully passed the quality monitoring audit for the ISO 9001 V2015 standard.

The purpose of the audit was to assess the actions taken in the face of risks, compliance with requirements relating to products and services, communication with customers, operational control, performance evaluation and continuous improvement. As a result, all observations from last year have been lifted and no non-compliance has been raised.

A certification that provides the group’s stakeholders with the guarantee that its quality management system complies with their expectations and legal requirements.

Read more

Components reconditioning: a new center in Casablanca

November 2021

Read more

On November 1st, Tractafric Equipment inaugurated its Caterpillar Component Reconditioning Center (CRC) in Casablanca: an event as it is the very first CRC in the group but also in Morocco!

The center will provide a complete service, from diagnosis to testing, with international standard equipment, including a 4,250 HP engine test bench unique in the region.

With a reconditioning capacity of one hundred components per year, the Casablanca CRC will meet the needs of construction and mining operators in Morocco but also potentially throughout the African continent.

Read more

Morocco: new partnerships for a complete offer on the construction market!

September 2021

Read more

Tractafric Equipment Morocco is becoming a "full liner" in the construction sector thanks to new partnerships with four specialized manufacturers.

The subsidiary now distributes on the Moroccan market MADEN, specialist in crushing and screening equipment, INTRAME, world leader in asphalt mixing plants, and GMIX, expert in concrete mixing plants and mixer trucks. Tractafric Equipment Morocco has also concluded an agreement with CARMIX, the world technological leader in all-terrain self-loading concrete mixers, which the groupe will distribute from January 1, 2022.

Complementary to CAT and SEM equipment, these new ranges will enable Tractafric Equipment Morocco to offer its customers in the construction sector a range of equipments unique on the market for its quality and comprehensiveness.

Read more

Ford: six with Gabon!

June 2021

Read more

Tractafric Motors extends its partnership with Ford to a new market: Gabon.

For this project, Tractafric Motors is working in partnership with a local sub-dealer.

Tractafric Motors and its partner are embarking on this new project with the desire to offer Gabonese customers the best quality of service in accordance with Ford standards. A wide choice of vehicles will be offered, from urban SUVs to the Ranger pick-up, as well as a full range of services including vehicle maintenance, repair and overhaul.

This new agreement with Ford is a continuation of a long history between Tractafric Motors and the manufacturer, partners for more than a decade, first in Côte d’Ivoire, followed by Cameroon, DRC, Ghana and Benin.

Read more

Tractafric launches an equipment assembly unit in Cameroon

January 2021

Read more

It is in Cameroon, in the industrial port area of Kribi, that Tractafric Equipment has just inaugurated its very first equipment assembly unit.

The official inauguration was held on January 23 under the high patronage of the President of the Republic, represented by his Minister of Public Works.

The complex will produce machines from the SEM range, which is Caterpillar’s second brand. It will supply Central African markets with equipment of international quality at a price adapted to the local market, with an initial production capacity of 250 machines per year.

This machine assembly unit is a first not only in Cameroon but in Central Africa.

Read more

Tractafric Motors launches in Senegal

January 2021

Read more

Tractafric Motors is developing a new subsidiary in Dakar.

Three brands are already distributed by Tractafric Motors Senegal: BMW and Mazda in the passenger vehicle segment and JAC in the industrial vehicle segment.

The launch of the activity is based on brand new infrastructures: the group currently has a showroom and a VP workshop on a very busy axis.

Read more

Kalmar: a new world-class partnership for Tractafric Equipment

December 2020

Read more

The group is joining forces with a new reference manufacturer: Kalmar, world leader in equipment for container handling and port logistics.

Wishing to establish its presence in Africa, Kalmar has chosen to entrust Tractafric Equipment with the exclusive distribution of its range in ten countries: Congo, DRC, Gabon, Chad, CAR, Ivory Coast, Mali, Niger, Burkina Faso and Libya.

Kalmar completes Tractafric Equipment’s product portfolio with a range of large lifters over 10 tons and reachstackers aimed at a wide customer base, and in particular supply chain players in ports, inland terminals and distribution centers.

Read more

Tractafric, new Point S franchisee

June 2020

Read more

Tractafric Motors joins the big family of Point S franchisees! An agreement has just been concluded with the specialist in the sale of tires and the maintenance and repair of light vehicles.

With this new automotive service brand, the group will be able to address the maintenance and service market for cars of all brands.

It is in Cameroon that this brand new partnership will first be launched. The first center will open its doors in Douala, followed by a second in Yaoundé. A wide choice of quick services (tyres, braking, geometry, shock absorbers, engine, oil change, air conditioning) and Aftermarket consumables will be offered at competitive prices. This opening should meet the need of a large Cameroonian clientele for a simple and fast service at an affordable price.

Read more

Tractafric Motors launches Mercedes-Benz VI activity in Morocco

June 2020

Read more

New distributor of Mercedes-Benz trucks and buses in Morocco, Tractafric Motors Morocco is opening a base dedicated to this activity in Casablanca.

A brand new showroom welcomes customers. The base also has a repair workshop fully equipped to manufacturer standards and exclusively dedicated to Mercedes-Benz trucks and buses. A parts store also enables customers to be quickly supplied with essential parts.

Read more

Communication about Covid-19

March 2020

Read more

Paris, 03/19/2020 - In the context of the health crisis we are going through, the Optorg group wants to assure all of its stakeholders of its commitment to guarantee the health and safety of its teams, customers and partners, while striving to find solutions to ensure continuity of service and information during this period.

Optorg and its subsidiaries are present in around thirty countries, in Africa and in Europe, variously affected by the Covid-19 epidemic.

Wherever we can, our sales and services activities remain assured, under conditions that comply with the directives of the World Health Organization, to minimize the risks for our employees and customers.

Measures taken in this regard include:

  • Systematization on all our sites of enhanced hygiene and cleaning measures;
  • Intensive communication on barrier measures to make everyone aware of it;
  • Employee information on the Covid-19 and the need to consult a doctor for anyone with symptoms;
  • The establishment of a period of isolation for employees who have traveled in risk areas and the restriction of non-essential travel;
  • The use of flexible working methods, in particular rotation and teleworking when possible.

This last point can lead to changes in the opening hours of our services. These operating hours are communicated by the subsidiaries on their websites.

In countries where we had to temporarily close our agencies, we provide phone and online support. Again, all the information can be found on the websites of our subsidiaries.

As the situation changes every day, we ensure daily monitoring and management to adapt our activity to the context in each country. We will continue to report regularly on new measures that may be adopted in response to the crisis. In the meantime, our teams remain available to answer any questions.

We would like to take advantage of this communication to thank our teams, customers, suppliers and other stakeholders for their support during this difficult period.

 

 

Read more

Cameroon: Tractafric finalizes the construction of an equipment assembly unit

February 2020

Read more

To produce locally construction machinery adapted to the needs of the regional market: it is with this objective that Tractafric Equipment launched a major project to build an equipment assembly unit in Cameroon.

The complex, located in the industrial-port area of Kribi, in southern Cameroon, will produce machines from the SEM range, which is the second brand of Caterpillar.

The unit should be operational next spring, with the aim of initially producing 250 machines per year, which could be increased later according to market needs.

This machine assembly unit is a first not only in Cameroon but in Central Africa.

Read more

Optorg launches African Mobility Meetings

November 2019

Read more

On 7 November, Optorg inaugurated in Douala a cycle of exchanges on mobility in Africa: the African Mobility Meetings.

How to develop mobility to accompany regional integration, this was the question asked to the speakers. The interventions can now be found on the site mobilite.africa.

The exchange will soon continue in three other major African capitals: Accra on December 4, Abidjan on December 11 and Casa on December 19.

Read more

Optorg celebrates its centenary!

October 2019

Read more

On October 16th 2019, Optorg and its Tractafric brand celebrated the company’s 100th anniversary. A century of adventures, international trade and developments that have evolved with the movements of History.

A true epic to relive through three media: a book, a film and an exhibition, available on a dedicated mini-site.

Read more

Tractafric offers with Caterpillar technical certifying training for young Africans

May 2018

Read more

Accompany young Africans in the acquisition of a know-how highly valued on the job market: it is with this ambition that Tractafric Equipment has just launched the Caterpillar e-learning program “Technicians for Africa” in six countries:, Cameroon, Gabon, Congo, DRC, Rwanda and Morocco,.

This free program gives anyone interested in a career as a technician the opportunity to train via the platform techniciansforafrica.caterpillaruniversity.com. Eighteen modules provide basic skills in safety and electrical, hydraulic and power transmission systems.

For participants who successfully complete the course, it is awarded with a certificate of aptitude – a first-rate recognition, providing strong professional prospects for graduates.

Read more

CAT parts orders: Tractafric launches an online tracking tool

July 2017

Read more

The website – www.trackingtool.tractafric-equipment.com – gives Tractafric customers 24/7 access to a full range of real-time information about their CAT parts orders, including shipping date, location and expected delivery date.

TTT is currently available to Tractafric Equipment customers in Morocco, Gabon, Cameroon and Congo via a secure, personal access code, with plans to roll out the tool to other countries over the course of the year.

The new tool represents an innovation in the world of Caterpillar dealers that is indicative of Tractafric’s efforts to offer operators service with high value-added.

Read more

Optorg establishes a manager training program in partnership with CentraleSupélec

July 2017

Read more

Optorg recently teamed up with CentraleSupélec to establish an on-site training program aimed at developing the management skills of Group employees.

Custom-developed for Optorg and subsidiary employees, the training program was designed to meet issues specific to the Group, including customer focus and the unique aspects of African markets.

This partnership with one of the world’s best universities reflects Optorg’s desire to foster talent within the Group as part of its efforts to continually improve its service to customers and partner manufacturers.

Read more

ISO 9001: Tractafric Equipment France renews its certification

March 2017

Read more

ISO 9001-certified since 2011, Tractafric Equipment France, the headquarters of Tractafric Equipment, is audited once every three years to renew its certification.

The latest such audit was performed in late February and early March. Tractafric Equipment France passed the test, renewing its ISO 9001 certification for the next three years. The audit covered Heavy Construction Equipment, Mining, Parts, Energy and After-sales service processes, as well as the Information Systems, Human Resources, Legal and Tax processes. The goal of the triennial audit is to assess not only the quality of our processes, but also the progress made in relation to previous evaluations and the Group’s efforts to achieve continuous improvement. This year was unique in that Tractafric Equipment France, which had been certified under the 2008 version of ISO 9001, was audited under the 2015 standards for the first time.

Read more

Tractafric Motors in the running to become a Mercedes-Benz VI co-distributor in Morocco

February 2017

Read more

Tractafric Motors has qualified to become a possible co-distributor of Mercedes-Benz trucks and buses in Morocco.

The Group submitted a plan of action that was shortlisted by the automaker to boost growth in this high-potential market (5,000 industrial vehicles, including 2,500 heavy trucks). Adding this new region would increase the number of countries where Tractafric Motors is an official Mercedes-Benz VI importer and distributor to 23 – nearly half of the continent, from Morocco to the DRC – giving the company the most countries out of any Mercedes-Benz VI distributor in the world.

Read more

Tractafric distributes Mercedes passenger vehicles in Côte d’Ivoire

February 2017

Read more

The Group is now an official importer and distributor of Mercedes-Benz passenger vehicles in Côte d'Ivoire.

Following its selection in early 2016 to represent Mercedes-Benz industrial vehicles and MCV buses, Tractafric Motors is now able to offer a full range of goods and passenger transportation solutions for the Ivoirian market.

Read more

Tractafric Equipment supplies power to ACN 2017

February 2017

Read more

Tractafric Equipment was tasked with the challenge of supplying power to Stade de l'Amitité in Libreville – Gabon's largest stadium, with a capacity of 45,000 – throughout the entire Africa Cup of Nations soccer tournament, held from January 14 to February 5, 2017.

The Group provided a turnkey solution, delivering and installing 12 CAT C32 generators producing 1,1250 kVA, along with cable trenches, electrical boxes and more. The contract also included installation maintenance.

This was not the first time that Tractafric Equipment had been called on to supply power to the ACN in Gabon – the Group also provided the service in 2012. The contract conveyed renewed trust in Tractafric, which beat out competition from leading competitors.

Read more

Construction & Infrastructure: celebrating a record year with Caterpillar

January 2017

Read more

Tractafric Equipment achieved record new heavy equipment sales in 2016, despite a shrinking market. The Group achieved 45% overall market share in all the regions where Tractafric Equipment operates – a level unseen since 2012.

The Group was particularly successful in the Global Construction & Infrastructure (GCI) sector, reaching 50% market share. This performance was driven by an exceptional contract – the sale of hundreds of machines in Gabon as part of the Sotrader product, which is similar in scale to the historic Cameroon-Chad pipeline and Trans-Gabon Railway projects, in which Tractafric Equipment also took part – in addition to a positive overall sales dynamic across all regions.

The staff at Tractafric Equipment celebrated their achievement in late January alongside Caterpillar representatives. The Group had the honor of hosting Paolo Fellin, Vice President for Global Construction & Infrastructure at Caterpillar, which served as a reminder of the enduring, close-knit relationship between Tractafric and its longstanding partner manufacturer CAT, which is 85 years strong.

Read more

Tractafric enables 500 Gabonese to receive training in equipment operation and maintenance

January 2017

Read more

Several hundred Gabonese will soon receive training in the operation and maintenance of Caterpillar machines at a training center built by Tractafric for Sotrader in Libreville, Gabon.

Société de Transformation Agricole et de Développement Rural (Sotrader) is a company formed via a public-private partnership between the Gabonese government and Olam International to implement GRAINE, a project to cultivate 200,000 ha of land with the aim of creating jobs and improving the country’s food security. Tractafric equipped Sotrader with several hundred CAT machines in 2016.

The agreement provided for Tractafric to host 80 Gabonese technicians at its Casablanca training center and to supply Sotrader with a training center in Libreville. Construction was recently completed on the center, which will soon be handed over to Sotrader and begin training machine operators and maintenance technicians. The Libreville center will have a training capacity of 12 people per week and enable more than 500 Gabonese per year to acquire expertise in technical fields with high valued-added.

Read more

Tractafric Equipment: the world’s best Caterpillar dealer for undercarriages

December 2016

Read more

Tractafric Equipment was the top-ranked Caterpillar dealer in the world in 2016 for the undercarriage segment (UC), which includes equipment for track-type tractors, excavators and track skidders.

Guidance and technical service are what make the difference on this highly competitive market.

This is the second time that Tractafric has topped the list of CAT undercarriage dealers, following a first-place finish in 2014.

Read more

Gas generators: Tractafric innovates on its markets

September 2016

Read more

Tractafric Equipment recently signed an agreement with Maurel & Prom, a specialist in oil and natural gas extraction, for the sale of 4.3 MW CAT/MWM gas generators – the most powerful in the range – to supply power to Onal oil field in Gabon. The deal follows the sale of two equally powerful gas generators to Maurel & Prom in late 2014.

These contracts mark Tractafric Equipment’s introduction of the CAT/MWM range of natural gas generators on its markets. The generators are unique in that they run on gas extracted from the field, which limits gas flaring – a technology in line with environmental concerns expressed in our markets, and which meets the needs of many sectors: industry, oil platforms, hospitals, airports and more.

Read more

Compliance: an e-learning initiative to guide our teams

June 2016

Read more

Optorg is launching an e-learning resource on compliance issues to help employees understand and apply the principles set forth in the Group Ethics Charter.

The first module, which covers anti-corruption, is designed to enable employees to assess and expand their knowledge on the topic.

Read more

Coordinated Isuzu launch in Morocco: pickup, light-duty and medium-duty trucks

May 2016

Read more

Tractafric Motors and Isuzu are carrying out a strategic, coordinated launch in Morocco of the new D-Max pickup and a new generation of light-duty and medium-duty trucks, which are equipped with engines that meet the country's new emissions standards.

The multi-product launch follows the introduction of heavy-duty Isuzu trucks, which Tractafric Motors has distributed in Morocco since 2015. The initiative is backed by a national network of 13 Sales, Service and Spare Parts (3S) outlets.

Read more

Optorg opens a whistleblower hotline

May 2016

Read more

Optorg has set up a toll-free whistleblower hotline that enables Group employees – and anyone else who is involved with our business – to share situations that pose an ethical risk.

The hotline is managed by an outside provider in order to guarantee that what is disclosed remains confidential. Optorg will investigate all information provided to the hotline. Initially launched on a pilot basis at the Group headquarters, the system will gradually be expanded to include all Group subsidiaries.

Download the whistle-blower guide

Read more

Daimler selects Tractafric Motors to distribute its range of heavy trucks in Côte d’Ivoire

March 2016

Read more

In Côte d'Ivoire, the Group is now an official importer and distributor of the entire range of Daimler heavy trucks: Mercedes-Benz industrial vehicles and vans and MCV buses.

This new addition brings the number of countries where Optorg distributes Mercedes-Benz industrial vehicles to 23 – nearly half of Africa – reflecting Mercedes-Benz’s confidence in Tractafric to support its growth on the continent.

Read more

Fuso selects Tractafric Motors as a distributor in seven new countries

January 2016

Read more

Daimler / MFTBC has selected Tractafric Motors to distribute Fuso, its brand of medium-duty trucks, in seven new countries: Benin, Burkina Faso, Liberia, Niger, Rwanda, Sierra Leone and Togo, where the brand is not yet sold.

These new countries come in addition to the 10 countries where Tractafric Motors already distributes Fuso: Cameroon, CAR, Chad, Congo, DRC, Equatorial Guinea, Guinea, Guinea Bissau, Mali and Senegal.

The Tractafric Motors network now has two perfectly complementary vehicle ranges in all 17 countries: the 20-48T range of Mercedes-Benz heavy trucks, which meet the needs of long-haul freight professionals, in particular those who transport heavy and/or sensitive goods, and the Fuso range, which meets urban and suburban transportation needs, with a selection of vehicles ranging from 6.5 to 25 metric tons.

Read more