MARKETS Africa is at the core of our vision as a company. Optorg is proud to have taken part in the continent's development over the past 85 years and intends to continue its journey in Africa long into the future.

African Expertise

 

Optorg has more than 100 years of experience in international trade and 85 in distribution in Africa.

 

The Group has decided to focus its development on the continent, which holds a bright future. Optorg does nearly all its business – close to 100% of its revenue – in Africa, primarily in the Center, West and North. Most staff are located in Africa, as well – about 95% of the company’s workforce is based on the continent.

Locations

Optorg currently operates in nearly 25 African countries, in addition to its longstanding headquarters in France.

The Group also maintains sales offices in the Middle East (Dubai) and Asia (Shanghai).

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Administrative & sales representative offices
Autoredo offices
Pays d’opération Motors
Pays d’opération Equipment

Locations

Optorg currently operates in nearly 25 African countries, in addition to its longstanding headquarters in France.

The Group also maintains sales offices in the Middle East (Dubai) and Asia (Shanghai).

Development

 

Optorg intends to leverage its African expertise to further pursue its growth on the continent, in two main areas: the development of existing business activities in new African markets, and the development of new business activities that draw from the Group’s distribution experience in Africa.

 

The Group is supported in its efforts by its shareholder, Al Mada, Morocco’s top investment fund, which has confirmed its intentions to extend its development to Africa.

Optorg operates in an ecosystem conducive to international growth, with many opportunities for synergy with its sister companies:

    • Attijariwafa Bank-Wafa Assurance, the leading banking and finance group in Morocco and fourth-largest in Africa;
    • Nareva, a specialist in renewable energy that has signed an agreement with Engie to pool skills and develop new energy projects in Africa;
    • Managem, a mining company with production and exploration projects in Morocco and sub-Saharan Africa;
    • Lafarge Morocco, the Moroccan leader in construction materials, which aims to expand its sub-Saharan business through its subsidiary LH Maroc Afrique;
    • and also: Marjane, a leading Moroccan retailer; Inwi, Morocco’s third-largest end-to-end telecommunications, fixed internet and mobile operator; Sonasid, a metallurgy industry leader in Morocco; Sopriam, the exclusive Peugeot and Citroën distributor in Morocco; ONAPAR-Ametys, a top real-estate operator in Morocco; and Atlas Hospitality, a hotel industry specialist in Morocco.

The Group is supported
in its efforts by its
shareholder, Al Mada.