A reward for our compliance

The group’s commitment to upholding best practices in terms of compliance is rewarded with a first prize from Daimler Truck as part of a program called EliteClass.

Tractafric Motors, via its Moroccan subsidiary, ranked first among Daimler distributors in the MENA region. The training and internal communication aspects (Compliance guide, internal notes, displays, etc.) were particularly praised by the manufacturer.

It was during the annual conference of MENA distributors early February in Dubai that the prize was presented to the Tractafric Motors team. A recognition from a leading manufacturer which strengthens the group’s determination to aim for exemplary standards in terms of ethics and compliance!

Tractafric Equipment finalizes the first dragline transfer from the USA to Morocco!

Tractafric Equipment has just finalized an unprecedented project: the transfer of a dragline from one continent to another! The 4,000-ton machine, equipped with a boom of nearly 100 meters, was moved from the United States to Morocco.

This particularly complex project required 25 months of work, with more than 200 people mobilized at the peak of the project. The operation included the dismantling of the dragline, all the more complex as the machine was located in a mountainous area, then its transport, with a very complicated route from the dismantling area to the nearest ports, and finally the reassembly, upgrading and commissioning of the machine on its new operating site. Now in operation, the dragline continues to be monitored by Tractafric Equipment throughout the warranty period.
With this project, Tractafric Equipment is significantly strengthening its expertise in draglines, expertise that the group now intends to put at the service of an international clientele as part of a new dedicated offer.

Subsidiaries are mobilizing for Pink October

Like every year, on the occasion of Pink October, several of our subsidiaries took action to raise awareness among their employees about breast cancer screening.

For instance Tractafric Motors Cameroon organized a talk under the supervision of the occupational doctor, with the particularity this year of the poignant testimony of a patient. A sharing of experience which aroused strong emotion and helped to raise participants’ awareness of the importance of prevention.

As for Ivory Coast, management organized a conference in collaboration with the company’s women’s association to raise awareness of breast and cervical cancer followed by a screening session. The operation was organized in partnership with a doctor from the PNLC (National Cancer Control Program), the occupational physician, and a midwife who came to testify about her recovery from breast cancer and encourage regular screening for detect possible cancer at an early stage and treat it as best as possible. Message well received by the employees, who welcomed this initiative!

Road safety: Tractafric is committed!

Africa accounts for nearly 25% of deaths linked to road accidents, while the continent has barely 2% of the global automobile fleet: eloquent data which demonstrates the urgency of action to promote road safety. In this context, Tractafric Motors has chosen to launch a major campaign on the subject with a dozen visuals, carrying key messages on good practices to adopt on the road.

They will be relayed on social networks and in the group’s showrooms in Cameroon, Ivory Coast and Senegal.

A campaign to discover on the Tractafric Motors LinkedIn pages and to relay widely to help eradicate this scourge!

When Optorg moves, it’s under the sign of CSR!

In mid-June, the headquarters teams moved into new offices. They are now brought together on the same plateau within a historic tower of La Défense, the Initial tower.

Built in 1966, renovated several times since, it is the work of the architect Jean Prouvé, renowned in particular for the facade of the CNIT in La Défense but also for his contribution to the universities of Niamey and Brazzaville.

A change of premises which is under the sign of CSR in more than one way. Thus, during the move, more than 10 tonnes of paper and 350 m3 of Common Industrial Waste were recycled and furniture donated to charitable associations. The tower itself is HQE certified. It benefits from the curtain wall technique, of which Jean Prouvé is one of the inventors, which promotes the thermal performance of the building, the use of latest generation LEDs and optimized management of water and waste. Finally, the move into the new premises was placed under the aegis of CSR with the implementation of selective sorting, an organization designed to reduce paper consumption and awareness of eco-friendly actions.

Climate: a workshop to better understand our responsibilities

A major issue for the future of our planet, the climate was at the heart of a workshop organized at the end of May at the group’s headquarters in Puteaux, for around fifteen volunteer employees.

The operation was organized in partnership with La Fresque du climat, an association specializing in raising awareness of climate issues. Designed in a participatory and fun format, this half-day workshop allowed participants to confront their preconceived ideas with reality to emerge better informed about the ins and outs of climate change and their responsibility to respond to it. The purpose of the discussion was also to reflect on areas for improvement at the group level.

A pilot session very popular with participants, intended to be duplicated if other employees volunteer.

Agricultural equipment: Tractafric Equipment completes its product offering with Nardi

Tractafric Equipment signs with Nardi, a globally recognized agricultural equipment specialist, a distribution partnership in nine Central African countries: Cameroon, CAR, Gabon, Equatorial Guinea, Congo, DRC, Rwanda, Burundi and Chad.

This partnership is a continuation of the exclusive representation contract signed in January with Massey Ferguson, leader in agricultural machinery, in eight countries: Cameroon, Central African Republic, Gabon, Equatorial Guinea, Congo, DRC, Rwanda and Burundi.

Perfectly complementary to the Massey Ferguson tractor offering, of which it shares the premium positioning, the Nardi range of agricultural equipment will offer Tractafric Equipment customers targeted responses to multiple needs: soil preparation, sowing, maintenance and hoeing, treatment phytosanitary, fertilization and harvesting.

Tractafric Motors, via its subsidiary Sdama, launches into the mini-truck market in Morocco with Karry

Tractafric Motors is introducing in Morocco, via its subsidiary Sdama, a new range of light utility vehicles: the Karry brand.

Manufactured by the manufacturer Chery, this utility range offers vehicles adapted to the needs of road professionals, particularly for the transport of goods and fruit and vegetables, with a large load capacity, solid performance, economical use and good interior comfort.

Sdama’s offering currently includes two models: the KARRY YOKI Q22B and the KARRY YOKI Q22D, with the second offering a unique long chassis on the market. The range is distributed via the Sdama distribution network in nine points of sale: Casablanca, Rabat, Marrakech, Agadir, Tangier, Meknes, El Jadida, Safi, Errachidia.

March 8: broad mobilization for women

Every year, March 8, International Women’s Day, is the occasion for celebrations in all Tractafric subsidiaries. This year was no exception, with many initiatives.

In Ivory Coast, the day was punctuated by exchanges between the women’s association and management as well as by various speeches. In Cameroon, the tractafricaines program was also busy, with debates on two important themes around health and digital technology, namely endometriosis and social networks, followed by a visit to an orphanage for donations and a lunch organized by management – meetings rich in color and emotion. The celebrations also included an inter-company women’s football championship. Not to mention Morocco, where women gathered for a day in their honor, with a coffee break followed by various activities and a gift giving – a moment much appreciated by all women!

Tractafric Equipment becomes full liner on the African construction market

Under the Tractafric Best Value brand, Tractafric Equipment offers a new offering in the crushing, concrete and asphalt segments.

Developed in partnership with the best manufacturers in their field (Terex MP and Powerscreen for crushing, Gmix, Carmix and Betonstar for concrete, Intrame for asphalt), the new range aims to offer construction and mining operators a complete and premium in the construction materials production sector.

Caterpillar distributor in Morocco and Central Africa, Tractafric Equipment intends with this new range to offer its traditional customers additional services with high added value, and to new customers equipment adapted to their needs.